Roper Cowboy Marketplace runs typically December, concurrent with the National Finals Rodeo at the South Point Hotel & Casino, drawing a western retail marketplace running alongside the NFR. We are the exhibit house on the ground in Las Vegas that rents and builds for it — design, graphics, LED, freight, labor, installation and dismantle under one accountable team.
Roper Cowboy Marketplace is organized by Roper Apparel & Footwear and runs typically December, concurrent with the National Finals Rodeo at the South Point Hotel & Casino. Dates follow the show's recurring schedule — confirm against the organizer before you commit freight. We are an exhibit house, not a broker: our own facility is here in Las Vegas, so the exhibit you rent for Cowboy Marketplace ships across town instead of across the country, and the crew that installs it works this building all year.
What the Cowboy Marketplace show floor demands
South Point's exhibit space sits alongside a 4,600-seat arena and a full equestrian center, so the crowd arrives from rodeo events rather than from a convention registration desk.
There is a real difference between an exhibit designed for Cowboy Marketplace and a generic exhibit shipped to Cowboy Marketplace. We see the second kind on this floor every year. We would rather build you the first.
What South Point will and will not let you build
South Point pairs roughly 80,000 square feet of exhibit space with a 4,600-seat arena and a full equestrian center, which is why so much of the western, equine and livestock trade calendar lands there rather than on the Strip.
Proximity to live animal facilities means dust, footing material and animal traffic are genuine considerations for flooring, open product and graphics.
Ceiling clearance is hotel-exhibit scale rather than convention-hall scale, so plan brand height into the structure instead of into a tall hanging sign. Exhibit space here sits alongside live animal facilities and arena operations, so dust, footing material and animal traffic are real considerations for flooring, graphics and product display.
Labor and material handling follow the show's contracted provider and Las Vegas jurisdiction. It sits at the far south end of Las Vegas Boulevard, which makes freight easy and mid-Strip shuttle time long.
Pick the footprint before you pick the design
We rent every standard footprint for Roper Cowboy Marketplace, and every one of them can carry your graphics, your product, your LED content and your meeting space:
10x10 exhibit rental — 100 square feet. An inline space where the backwall is the entire brand statement and the counter has to do double duty as demo surface and storage.
10x20 exhibit rental — 200 square feet. The most common inline upgrade, with room for a demo station on one side and a seated conversation on the other.
10x30 exhibit rental — 300 square feet. A long inline run that lets you sequence the visit — attract, demonstrate, then close — along the aisle.
20x20 exhibit rental — 400 square feet. The first true island, open on four sides, where the center structure carries the brand and the corners carry the conversations.
20x30 exhibit rental — 600 square feet. An island with enough depth for an enclosed meeting room without giving up the open corners.
20x40 exhibit rental — 800 square feet. Room for a full demonstration theater plus private meeting space on the same footprint.
30x30 exhibit rental — 900 square feet. A square island that reads from every aisle, typically built around a central tower and a hanging sign.
30x40 exhibit rental — 1,200 square feet. A major presence with separate zones for demonstration, hospitality and closed-door meetings.
40x40 exhibit rental — 1,600 square feet. A headline footprint where structure, rigging and labor planning become as important as the design.
Custom builds, double-deck structures and LED-led designs are all available for Cowboy Marketplace as well. If your space is an odd shape or an odd size, we build to it rather than forcing a stock kit into it.
Who stops, and what stops them
Western consumers and retail buyers overlap here. Design for cash-and-carry retail and keep the fixtures rugged.
Frequently asked questions about exhibiting at Roper Cowboy Marketplace
Can I rent a trade show exhibit for Roper Cowboy Marketplace instead of buying one?
Yes, and for most Cowboy Marketplace exhibitors renting is the better decision. A rental exhibit gives you the same finished appearance as a purchased booth without the capital outlay, the storage cost between shows or the refurbishment bill when the design ages. You get new graphics every time, you can change footprint from one year to the next, and the crate never sits in a warehouse you are paying for. We rent everything from a 10x10 inline to a 40x40 island for Roper Cowboy Marketplace, and the rental includes the structure, the graphics, the delivery to South Point, the installation, the dismantle and the return.
How much does a trade show booth cost at Roper Cowboy Marketplace?
The honest answer is that the exhibit is one line of five. Budget for the space you bought from Roper Apparel & Footwear, the exhibit itself, the graphics, the material handling and drayage, and the labor to install and dismantle it at South Point. A 10x10 rental with graphics lands in a very different range than a 20x20 island with LED and a hanging sign, and Las Vegas labor rates and drayage move the total more than most exhibitors expect. We quote all five lines together so you see the real number before you commit, not after the show services invoice arrives.
How far in advance do I need to book an exhibit for Roper Cowboy Marketplace?
Book as early as you can, and at minimum work backward from the deadlines rather than forward from today. Graphics need artwork approval before output, freight needs a targeted move-in window, rigging and electrical orders carry discount deadlines that close weeks ahead, and hanging signs at South Point need approved drawings. Exhibitors who come to us three or four months out get the best result and the best price. We take projects much later than that and still deliver, but late work costs more because everything moves to expedited rates.
Do you handle installation and dismantle at South Point?
Yes. Labor and material handling follow the show's contracted provider and Las Vegas jurisdiction. We coordinate the labor call, supervise the install, stay reachable through show days and handle the dismantle and return freight. You do not need to be in the hall at 6 a.m. watching a crate get opened.
We are shipping from out of state. How does freight to Roper Cowboy Marketplace work?
Most exhibitors ship either to the advance warehouse or direct to show site, and the right choice depends on your move-in date and your tolerance for risk. Advance warehouse shipping gets the crate into Las Vegas early and delivered to your space by the general contractor; direct-to-show requires hitting a targeted window at South Point, and missing it is expensive. Either way, material handling is charged by weight and it is one of the largest and least-predicted lines on a show budget. We plan the route, the packaging and the weight with that in mind, and if you rent from us the freight originates here in Las Vegas and a lot of that cost disappears.
Book the Cowboy Marketplace exhibit
Give us the footprint, the show and what has to happen in the booth. We will come back with a direction and one quote — exhibit, graphics, LED, shipping, labor, installation, dismantle — handled by people who work this building regularly.
Call (702) 760-4036 or start a quote. Las Vegas Exhibit House — trade show exhibit rentals, custom exhibits, graphics, LED, freight, installation and dismantle, from a Las Vegas facility, since 2014.